Ta-da! Here’s the logotype that La Pobla resident, lifelong friend, and wicked artist(e), Roberto Cortez, designed. It takes its inspiration from Chilean political art of the ’70s with a particular nod to the Juventud Socialista (Socialist Youth).
You’re going to read the words “La Pobla” a lot in the coming months (years?), so I thought I’d give a brief definition.
“La Pobla” is short for “la poblacion,” they both mean “the populace” or “the people.” The term is also used to mean “barrio” or “neighbourhood.” In the context of the book I’m writing it means both. Ha.
But most importantly it’s the name we gave to the co-op I grew up in. Rodrigo “Negro” Clavero is the one credited for its use and popularity. He even had a little song for it:
La Pobla
La Pobla
Big it up, big it up!
Sometimes we’d be in a bar or a club and someone would start chanting it and everyone would join in. It was hilarious. Especially since half the people doing it didn’t even grow up there. Such was the allure of the co-op.
